DT2 Brand Journal Report

Hello Mr Lau !
I'm sorry this post came late D: Cuz I did not checked my email until now : |

Okay, here goes :D

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Firstly, when we were first given the assignment brief and all, I felt pretty excited to do this assignment as I thought it was fun, collecting brands and making your own journal. Also, I wanted to take this chance to re-brand my own personal brand as I was not satisfied with the first one I did.

However, I guess procrastination got in the way. I started a little later then the rest of my peers but it was not very late to the extent where I had to rush like there was no tomorrow. So I started out with the Brand Journal first. Collecting the different brands were pretty fun. I started stealing all the different packaging I could get my hands on, like the peanut butter spread's seal and now it just looks naked. Haha :D

Soon, when I got to the tougher parts of the assignment like the brand analysis, I started to dread it a little and I was not as excited to do it as it required more in-depth thinking and research which I'm not very good at. However, I still knew I had to complete it in the end so I did it anyway. As I'm not one who would look into every single detail or think very deeply into every aspects, I was afraid I might not do the analysis and case studies well. So I put in more effort in doing the research and I hoped I did it well. (:

I learn that through the brand tracking and case studies that a lot of effort, time and thinking is put into a brand and how it communicated with the general public or it's target audience. Brands makes use of many different marketing channels and strategies to communicate with their target audience. Many brands with similar brand DNAs tend to use similar marketing strategies.

I learnt more about myself as a brand by doing the personal brand journal as it got me thinking more about myself, my personality and what I wanted to portray to others through my brand. I re-designed my entire brand image, with a new brand logo, name and namecard. During my first attempt, I did not know the truth motive of a logo, and the use of different brand elements like colors to portray a specific mood or meaning.

Throughout this entire assignment, I felt that my consistency was pretty good as though I do not do alot everyday because I get tired and lose interest easily. However, I make sure that I spread out my workload evenly and though I might progress slowly but at least I'm progressing. When the deadline draws nearer, I started picking up the pace in completing as I did not want to end up having to rush for time. My motivation throughout this assignment is simply knowing that to finish this assignment is my responsibility. The fact that design thinking assignments are not bounded by any specific format nor requirements make it a whole lot more fun to do as we are able to express our own creativity in our own ways rather than having to follow instructions and all.

I think for this assignment, I did not really do a great job as I could. This is because though I know I put in effort in the process of the assignment, I procrastinated along the way and therefore, I did not put in as much effort as I know I could have. Hence, I do not think I did an awesomely great job for this assignment.

For my brand promises, I feel that I am 70% trustable. I know the percentage is pretty low but my set of promises are also crafted as a reminder and target goals that I would like to achieve in the future and work towards them now. I know that punctuality is not my best asset but I am trying my best to work towards achieving 100% punctuality.

Procrastination and un-motivated are my main problems. Procrastination is the usual as I always meet this problem when it comes to assignments and I guess un-motivated is just part of the package.

In order to overcome these issues, I think I have to adjust my working attitude and mindset. Also, I have to search for a motivation. Something that interests and inspires me so that I would have the drive to get things done.

My real values are to be a professional and creative designer. Being professional includes punctuality and responsibility. Creative includes being able to come up with interest new, fresh concepts and ideas. I'm working hard towards these values, step by step until I get there, I will constantly find motivations to drive me forward.

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